three new year's resolutions
your agency needs to make
1. Stop Selling and Start Fulfilling.
As in stop selling what you're staffed to create and start fulfilling the very new needs that your clients have today.
2. Pitch Less.
Given that every moment you spend pitching something you lose is in essence lost revenue and wasted time, isn't it just good business to only pitch when you're almost certain you'll win?
3. Be Sexy Again.
Advertising is still the most fun you can have with your clothes on and not go to jail. It's still enormously sexy. It's still incredibly fun and exciting. So act like it.
As in stop selling what you're staffed to create and start fulfilling the very new needs that your clients have today.
2. Pitch Less.
Given that every moment you spend pitching something you lose is in essence lost revenue and wasted time, isn't it just good business to only pitch when you're almost certain you'll win?
3. Be Sexy Again.
Advertising is still the most fun you can have with your clothes on and not go to jail. It's still enormously sexy. It's still incredibly fun and exciting. So act like it.
what kind of business are we in?
Creativity is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness (based on its etymology) is that it is simply the act of making something new. -- Wikipedia
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